- About
- Programs
- Campus life
- Career Services
- Admissions
- News & Events
- Alumni
Master of Arts in International Hospitality Business Management: Luxury Brand Management
MA in International Hospitality Business Management: Luxury Brand Management
Our one-year Master of Arts program is designed to build solid foundations in the luxury sector while strengthening your expertise in hospitality business. The program allows you to build on your previous academic and professional experience as you develop advanced skills in both Hospitality Business Management and Luxury Brand Management.
Next intake
September 2026
Duration
18 or 36 weeks
Location
Caux
Credits
180 (UK) - 90 ECTS
Program Highlights
MA in International Hospitality Business Management – Luxury Brand Management at a Glance
Our MA in International Hospitality Business Management / Luxury Brand Management is crafted for ambitious professionals ready to lead in the world of luxury. In just one year, this accredited program sharpens your expertise in strategic leadership, premium brand positioning, and high-end service excellence across hospitality, fashion, and lifestyle sectors.
Blending advanced business insight with luxury-focused specialization, the curriculum combines real-world projects, industry case studies, and hands-on experience to prepare you for senior roles managing iconic hotels, exclusive lifestyle portfolios, and global luxury brands.
Through strategic partnerships and internships with leading luxury companies, you gain invaluable industry exposure, powerful networks, and the confidence to step into a career defined by influence, prestige, and international opportunity.
Program objectives
By blending theory and practice, this intensive academic program, offered in partnership with University of Derby, empowers you to:
- Develop core expertise in hospitality operations, finance, marketing, and leadership. Students gain the strategic and managerial skills needed to drive business performance in global hospitality environments.
- Build advanced knowledge of luxury brand strategy, consumer behavior, and experience design. Students learn to create, position, and sustain value in the luxury market.
- Apply learning to a real industry challenge through a research or consultancy project. Students strengthen analytical, research, and professional skills with academic support.
Curriculum Structure
The standard program is 36 weeks (two semesters) of on-campus courses, followed by a semester during which the Independent Study project is completed, and an optional paid global internship. For those who need to fast-track their studies, an intensive, 18-week on-campus option is possible in which all courses are completed in 1 semester. See below for more information.
Regular track - 36 weeks
Semester 1
Foundation courses in hospitality business management
In the first semester, students delve into key aspects of hotel operations, food and beverage management, business leadership, and marketing strategies.
- Strategic Financial and Revenue Management (10 ECTS credits)
- Marketing Management (10 ECTS credits)
- Leadership and Talent Management (10 ECTS credits)
Semester 2
Specialized Luxury Brand Management Courses
Luxury-focused pathway
- Strategic Luxury Brand Management (10 ECTS credits)
- The Modern Luxury Consumer (10 ECTS credits)
- Luxury Value Creation (5 ECTS credits)
- Consumer Experience Design / NEW (5 ECTS credits)
Semester 3
Independent Study (30 ECTS credits)
Showcase advanced research, critical thinking, and self-management skills through a substantial project aligned with your career goals. An included module of Academic Skills Support strengthens your research methodology, analysis, and academic writing, ensuring you complete your project with confidence and rigor.
Internship (optional)
With personalized guidance from SHMS, you can secure a paid internship aligned with your career ambitions, gaining hands-on experience, and the professional confidence needed to launch your career.
Fast-Track - 18 weeks
Semester 1
(60 ECT credits)
- Foundation courses in Hospitality Business Management
- Specialized courses in Luxury Brand Management
Semester 2
(30 ECT credits)
- Independent Study and optional, paid global internship.
Upcoming Intakes
If you need a student visa, please be sure to allow 8 – 12 weeks between the application and program start date.
September 2026
February 2027
Why Study Luxury Brand Management at SHMS
Studying hospitality at Swiss Hotel Management School offers a high-quality, internationally recognized education that equips you with the academic and practical knowledge, skills, and networks needed to succeed in any sector of the international hospitality industry.
An SHMS Master's in Hospitality Business Management: Luxury Business Management degree opens doors to a career in luxury brands. SHMS is a world-renowned hospitality school connected to and respected by world-leading brands.
What sets SHMS apart is its emphasis on real-world experience and career development. With strategic partnerships and internship opportunities with leading hospitality brands, you gain valuable industry exposure, which enhances your employability at top international hotels and resorts and helps build a strong professional network.
Ranked 2nd Best School for Employer Reputation
Our world ranking as the 2nd best school for employer reputation in the 2025 QS Rankings speaks volumes about our graduates' exceptional employability and credibility in the eyes of top employers worldwide. This prestigious recognition is a testament to the rigorous academic programs, cutting-edge curriculum, and unparalleled industry connections that we offer our students.
Employers recognize that our graduates possess the knowledge, skills, and real-world experience needed to make a difference in their organizations from day one. Our strong reputation among employers opens doors to coveted internships, leadership development programs, and full-time job opportunities at many of the world's most admired companies.
Your Career Outlook with MA in International Hospitality Business Management / Luxury Brand Management
An International Hospitality Business Management / Luxury Brand Management degree prepares SHMS graduates to step into leadership roles at luxury hotels and resorts, overseeing all aspects of the guest experience – from check-in to dining to spa services – to ensure a memorable and enjoyable stay.
With their savvy business mindset and service-oriented approach, SHMS graduates are ready to advance to roles such as:
- Retail Luxury Manager
- Luxury Hotel Manager
- Product Manager/Marketing Manager
- Luxury Retail Buyer/Merchandising Manager
The Future is Bright for SHMS Graduates
As an SHMS graduate, you get access to a powerful alumni network of over 17,500 members.
- 90%- receive more than 1 job offer before graduation.
- 89%- hold management positions or create their own company.
- 71%- work in the hospitality, tourism & culinary sectors.
- 29%- work in consultancy, education, finance & healthcare.
Transfer from your University
Transferring to SHMS is a simple process designed to accommodate students from diverse backgrounds. We take pride in our inclusive environment, ensuring that whether you are transferring from a community college, a four-year university, or an international institution, you'll be welcomed and supported here.
If you've completed courses at another college or university, you may be able to apply those credits toward your degree, potentially accelerating your academic journey.
To apply for direct entry and transfer your credits, follow these steps:
- Contact the transfer admissions office to find out which credits can be transferred to your new degree.
- Submit your application online or by mail, along with your official documents (resume, transcripts, and diploma from previous education).
Application Process
- How to Apply
To apply for a Master in International Hospitality Business Management / Luxury Brand Management, you'll need to complete an online application. Here is what you need to do:
- Register online
Check your email for a link to create your password
Log in to complete your application.
As part of the application, you'll need to upload:
High school or University transcript/diploma/certificate
Proof of English proficiency - TOEFL, IELTS, or equivalent
Passport copy
Curriculum vitae
Motivation letter (500 words minimum)
Reference letters (if applicable)
- Register online
- Admission Requirements
To enroll in the Master of Arts in International Hospitality Business Management / Luxury Brand Management program, you need to:
Be at least 21 years old.
Postgraduate Diploma from Swiss Hotel Management School with an internship, or
Recognized bachelor’s degree (minimum 2.2 Hons) in any discipline or five years of work experience at managerial/ supervisory level in the hospitality industry, plus admissions interview.
Demonstrate English language proficiency in IELTS academic module 6.0 or TOEFL iBT 60 or equivalent. If you don't meet the required English level, you can improve your language and study skills with our English Foundation Program. Please note that if you require a visa, Swiss authorities need to be provided with a valid TOEFL or IELTS score (not older than one year).- Fees & Scholarships
Need-based financial aid and merit scholarships are available to help make this investment in your future more affordable. Each scholarship has its own eligibility criteria, and all are applied toward tuition fees only.
Scholarships are limited and awarded on a first-come, first-served basis, so it's best to apply early. We encourage all prospective students to explore the scholarship opportunities and financial support services available. If you have any questions or need assistance, please don't hesitate to contact us.
Frequently Asked Questions (FAQ):
Do I need prior experience in the hospitality industry to enroll?
No, prior experience in the hospitality industry is not required to enroll in the MA in International Hospitality Business Management program as long as you have a recognized bachelor's degree in any discipline.
Can I choose more than one specialization?
No, you cannot choose more than one specialization.
Are there any scholarships or financial aid options available?
SHMS offers scholarships awarded on a first-come, first-served basis. It's recommended to apply early, as there are limited scholarships available each year.
Can I defer my admission to a later semester?
It depends. Please consult your agent or academic advisor or see about direct entry.
Are there any certification opportunities included in the program?
Yes, the MA in International Hospitality Business Management offers certification opportunities such as Masterclasses and Wine & Spirit Education Trust (WSET).
Can I study the program part-time while working?
Pursuing the program part-time is not recommended. You might want to explore the option of the online MA program instead.
Your future awaits