Media coverage

SHMS in the news

SHMS attracts global recognition for its distinctive approach to hospitality management.

Explore the features and interviews that showcase what makes our school exceptional
and our students renowned professionals.

EFMD Global

New partnership shapes creative careers

May 4, 2026

Swiss Hotel Management School has partnered with Cheng Chung Design to teach human-centred, operationally savvy hospitality design that gives students real industry exposure and career pathways.

Read article

Poets&Quants for Undergrads

Undergraduate business roundup: Purdue receives a $20 million donation, and Syracuse Whitman launches a new experiential learning center.

May 01, 2026

Purdue University has received a $20 million pledge from the Ricks Family Foundation to create a new institute dedicated to healthcare systems innovation. The institute will be part of the Mitch Daniels School of Business and located at Purdue’s Indianapolis campus.

Read Article

Medium

Swiss Hotel Management School and Cheng Chung Design (CCD) are influencing the development of creative career paths.

May 1, 2026

In hospitality, design now focuses on creating experiences, not just aesthetics. A partnership between Swiss Hotel Management School and Cheng Chung Design (CCD) is redefining hospitality design education and opening new career opportunities for students.

Read Article

Education News

SHMS updates its Master of Arts programme to develop the next generation of hospitality and luxury leaders.

May 1, 2026

Swiss Hotel Management School has revised its Master of Arts in International Hospitality Business Management by adding a new Luxury Brand Management track, aimed at addressing the changing needs of the global luxury sector.

Read Article

FE news

Designing the Future of Hospitality: how Swiss Hotel Management School and Cheng Chung Design are shaping creative careers

May 1, 2026

New partnership between Swiss Hotel Management School and Cheng Chung Design is revolutionizing hospitality design education. The agreement will integrate practical hotel experience, industry mentorship, and a Leadership Excellence Award to prepare multidisciplinary designers for luxury hospitality environments.

Read article

Montreux Riviera

In Caux, students from around the World imagine the future of Hospitality

April 2026

Dolce Riviera magazine visits SHMS to interview 2 of its Bachelor students on the Caux Campus, asking about their life experience in Switzerland, in a cosmopolitan environent.

Read article

FT Financial Times logo

FT Business School insider newsletter

March 23, 2026

Swiss Hotel Management School and Cheng Chung Design have signed a partnership agreement to launch a hospitality design specialisation that enhances students’ exposure to design management and industry practice.

Read newsletter

Substack

New international hubs, curriculum updates, and leadership changes

Feb.25, 2026

Swiss Hotel Management School updated its MA in International Hospitality Business Management, adding a Luxury Brand Management track with 60 luxury-focused credits, preparing graduates for leadership roles in the global luxury sector.

Read article

Medium

SHMS Unveils New MA in Hospitality and Luxury Management

Feb.16, 2026

SHMS has revamped its MA in International Hospitality Business Management, introducing a dedicated Luxury Brand Management pathway, updated Hospitality Operations focus, flexible study durations, immersive learning at Caux Palace, and enhanced career alignment with industry partners.

Read article

FE news

SHMS refreshes its MA to train future hospitality and luxury leaders through updated, industry-focused pathways and experiential learning

Feb.16, 2026

The article presents SHMS's new MA program adding Luxury Brand Management and enhanced Operations pathways to better prepare future hospitality and luxury leaders.

Read article

EFMD Global

Enhanced master’s programmes in luxury studies

Feb 11, 2026

Business schools are deeply involved in luxury education, offering specialised degrees such as ESSEC’s Master’s in Luxury Management, NEOMA’s joint programme with POLIMI Graduate School of Management, and SDA Bocconi’s Executive Master’s in Luxury Management.

Read Article

The Telegraph logo

Enhancing Master’s programmes with luxury

Sep.22, 2023

Fast-track your hospitality career with SHMS’s Master of Arts: join 97% of grads landing multiple job offers and soaring straight into management!

Read Article

The Standard Hong-Kong - logo

Learning Global Hospitality in a Top Swiss School

Feb.24, 2021

The article profiles Swiss Hotel Management School, emphasizing its hands-on, small-class hospitality, exemplified by student Jonathan Isaksson’s personal growth.

Read Article

Download BrochureApply Now