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Pioneering Hospitality Education as an Apple Distinguished School

SHMS once again recognized as an Apple Distinguished School

First awarded the honor in 2017, Swiss Hotel Management School (SHMS) has once again been recognized as an Apple Distinguished School for its continued efforts in innovative education and learning experience. This latest recognition stands from 2019 until 2022.

Apple Distinguished Schools are centers of leadership and educational excellence that demonstrate Apple’s vision for learning with technology – and are considered some of the most innovative schools in the world. Becoming an Apple Distinguished School (ADS) is difficult, and to consistently achieve the high standards expected to maintain this recognition is a real challenge. A school not only needs to show that faculty and students are using and applying technology, but also needs to demonstrate a continued journey of progress, innovation, and creativity. It is not enough to simply apply tech tools ‘for the sake of it’ but to use technology to transform a student’s educational experience, enabling them to take control of their own learning and future development, as learners and professionals. Recognition is awarded on a three-yearly basis.

Our ADS renewal reflects the commitment we have to achieving these goals and creating innovative learning experiences, opportunities, and spaces. While each one of our students is given an iPad at the start of their studies, integrating technology goes far beyond the classroom. From virtual reality simulations, to 3D designs, collaborating across borders and cultures, and authentic work-based activities, we are able to use iPad technology as a springboard to experiment, innovate, and explore.


Technology allows us to develop problem-solving, sense-making, creativity, and other key skills graduates require in the future workplace in ways we never could have imagined.

Lisa Peel, Head of Learning Resources and Apple Distinguished Educator


The application of technology in all areas of our educational and operational programs allowed SHMS to adapt quickly and seamlessly to the changing environment of moving solely to virtual and online delivery. This has proven invaluable during the current pandemic. The work and achievements that led to our ADS recognition also created a technological foundation facilitating a smooth transition to an online environment. Both faculty and students are confident and adept at applying technology to learning. We have continued this drive to innovate by introducing new environments and platforms, such as the launch of a new Learning Management System and video conferencing, so allowing students to access their professional and academic development consistently and effectively.

To share our journey, download ‘Experience, experiment innovate: Swiss Hospitality Management School’ from the iBook Store.