Master of International Business in Hotel, Resort & Wellness Management

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Master of International Business: An overview

Discover an overview of the Master of International Business in Hotel, Resort & Wellness Management below.

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Master of International Business MIB in Hotel Management at Swiss Hotel Management School
Master of International Business MIB in Hotel Management in Switzerland
Master of International Business MIB in Hotel Management

Master of International Business in Hotel, Resort & Wellness Management

This industry-accredited professional Master's programme provides students with an intensive semester of practicing managerial and leadership skills required by the industry for tomorrow’s executives. Theory modules guide the students towards a deep understanding of the fundamentals of classic business theory and the critical thinking skills needed to question, re-design and find solutions.

Responding to the relevant drivers of change in today’s market, students analyse opportunities and threats and develop strategies pertaining to the global industry workforce, consumer behaviour, financial decision making and marketing. Equipped with sound business principles, students then design their own Food & Beverage business, social and MICE events and wellness-related promotional activities.

Through its wide range of real-life outlets, covering both Food & Beverage and Wellness, the SHMS Leysin campus provides unique opportunities to practice the much-coveted managerial skills and leadership styles.

Discover two of our recent Concept Labs run by MIB2 students, as part of the Resort, Restaurant and Spa Operations (Labs) module

Semester 1 (5 months) – Leysin campus

Internship (4-6 months)

Hotel, Resort and Wellness Management

Paid internship in Switzerland or
worldwide internship (local conditions apply)

Master of International Business in Hotel, Resort and Wellness Management

Year 1

Hotel, Resort & Wellness Management

Semester 1

 

  • Resort Management
    • What does it take to streamline the logistics of lodging, food & beverage, entertainment, retail, and transportation into a seamless experience for customers of every age and provenance? This pioneering module provides answers and prepares students to become valuable assets for the business model of tomorrow.
  • Financial Decision Making
    • Students are presented real life options faced by managers operating a hotel through a management simulation. The simulation software used highlights the effects of the decision on the three main financial statements (the P&L, the cash flow statement, and the balance sheet) allowing students to draw conclusions from their own experience.   
  • AI & Technology Driven Innovation
    • This module looks at how artificial intelligence (AI), augmented reality (AR), and other technologies, help support and enhance customer experiences.
  • Digital Sales and Marketing
    • This module explores the shift from traditional marketing to digital marketing. Students learn how to use websites and social media to gain insights into customers’ needs, generate revenue, save costs, and energize customers. Students assess various digital and social media channels and tools for developing profiles, creating content, and engaging with audiences.
  • Consumer Intelligence & Value Creation
    • What do consumers and buyers want to purchase and how much are they willing to pay? Who are our customers? How do we position our brand? In this module, students will discover classic business theory models and explore the relationships between value creation and brand positioning in order to attract the correct target audience.
  • Consumer Intelligence & Value Creation
    • What do consumers and buyers want to purchase and how much are they willing to pay for what we offer? Who is buying and who are our customers? What represents luxury in hospitality? These questions are at the core of today’s dynamic hospitality environment. With this module, students learn the scientific methods that enable them to find correct answers for themselves and their organization. Classic business theory models are utilized to make sense of the competitive environment and develop strategies to protect, maximize and grow a business in today’s complex business environment, impacted by ever growing forces of change.
  • Global Hospitality Trends
    • A direct link exists between the trends driving change and organizational strategy. This module covers how the hospitality industry can leverage emerging trends to maximize revenue and gain a competitive advantage.
  • Managing Generational & Cultural Diversity
    • This module provides students with theories on cultural differences that enable them to analyse the effect culture has on businesses and encourages them to reflect on how cultural differences affect their own interactions and performance. This module also takes a look at the emerging challenges in dealing with different generations, in particular millennials and Generation Z.
  • Interpersonal and Managerial Sustainability Development
    • This module looks at sustainable business practices and stewardship in the hospitality industry. By re-examining their personal environmental values, norms, and behaviours, students explore the strategic issues facing the global hospitality industry today.
  • Strategies for Leadership
    • To become an effective manager, it is important to reflect on which leadership style leads to high performing teams. Effective managers establish rapport, trust, and respect, engage their team members and build good working relationships. The effects of inappropriate leadership styles equally need to be understood, since they may lead to employee disengagement or demotivation, or create misalignment with the organisation’s vision and values.
  • Resort, Restaurant & Spa Operations
    Spa and Wellness Lab & Fine Dining and Culinary Lab
    • Labs are where students blossom in a real-life environment, bringing their strengths to the forefront and demonstrating leadership. Students create and implement their own concepts in food & beverage outlets, which includes fine dining, and in spa and wellness environments. Outlet managers accompany the students by providing relevant input and rich feedback.
  • Business Design for Hotels, Resorts & Wellness
    • This module teaches students how to create a comprehensive and detailed business plan. Through rigorous fact finding and a step-by-step analysis process, students evaluate if a business idea is viable or not.
  • Language (level elective)
    • These modules at different levels are aimed at students being total beginners in languages at European Language portfolio level A1 to students with prior language training, corresponding to the European Language Portfolio at level A2/B1 (independent user). The units place strong emphasis on communicational skills to facilitate student’s job/internship opportunities, daily life and working in a hospitality environment.

 

Work Placement (4-6 months)

  • Integrated Business Project
    •  The Work Placement Module provides a unique opportunity for students to gain work experience in the context of a recognised name brand. In parallel, students work on an integrated business project by addressing a key issue faced in their specific sector or centre of interest, providing them the opportunity to analyse complex data from a variety of primary and secondary sources and give recommendations to management. The work placement can become the stepping-stone for a further career with the brand.

 

Final Award
Master of International Business in Hotel, Resort and Wellness Management

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