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Master of International Business in Hotel, Resort & Wellness Management

Study on campus or choose the online pathway

Dive into industry trends, develop your managerial skills, and acquire the hands-on knowledge you need to succeed in the food and beverage, events, or wellness industries, with this vocational, online Master's program.

You can also choose to study online at your own pace! This online pathway is ideal for active professionals who want to take their career to the next level. After an initial one-week module that lays the foundation for distance learning, the program includes nine online modules with tutor support, followed by a three-week practical, immersive campus experience in Switzerland.

Both the onsite and online pathways conclude with an independent integrated business project conducted during a work placement with one of our industry partners.

 

ONSITE PATHWAY

ONLINE PATHWAY

Semester 1 – Leysin campus

- Online self-paced study with tutor support (2-8 semesters)

- Onsite delivery (3 weeks) – Leysin campus

Integrated business project (4-6 months) – mandatory industry experience

Integrated business project (4-6 months) – mandatory industry experience

Final Award
Master Of International Business In Hotel, Resort & Wellness Management

Onsite Pathway

 

  • Course Description
    • Academic semester
    • Resort Management
      • The so-called “giants” in the hospitality industry are trailblazers, operating within a multi-business unit eco-system. What does it take to streamline the logistics of lodging, food and beverage, entertainment, retail, and transportation into a seamless experience for customers of every age and provenance? Provides answers and prepares students to become valuable assets for the business model of tomorrow.
    • Financial Decision Making
      • Students are presented with real life options a manager faces when operating a hotel, and through a management simulation, the process of decision-making is practiced and analysed using simulation software. Outlines link between decision taking and the effect on the three main financial statements: profit and loss; cash flow statement; and balance sheet.
    • AI & Technology Driven Innovation
      • Critically identify innovative key drivers of customer experience with the help of AI, augmented reality, and other technologies, to stay ahead of ever emerging disruptive business models and microservices. Digital transformation of our environment and customer expectations within the hospitality sphere are continually shifting, making it key to adopt and integrate technologies to enhance the customer journey through innovative value propositions.
    • Digital Sales and Marketing
      • Explores how marketing has evolved within the digital age, and its strategic role within global competitive business environments. Understand what it means to formulate value propositions, create promotions, and advertise through channels that reach intended target market. Builds knowledge of how to operate websites and social media to gain insights into customers’ needs, plus generate revenue, save costs, and energise customers.
    • Consumer Intelligence & Value Creation
      • What do consumers want and how much are they willing to pay? Who is buying and how do we position our brand? Outlines the scientific methods that enable finding the correct answers for organisations. Classic business theory models are utilised, and students will explore the relationship between value creation and brand positioning to attract the correct target audience.
    • Global Hospitality Trends
      • A direct link exists between the forces driving change – the trends – and the organisational strategy. Outlines forecasting methods that allow a business to capture market share and gain a competitive advantage. Critical thinking is applied to adjust the organisational strategy to the forces, formulate action plans, and capitalise on emerging trends in the restaurant, and food and beverage market.
    • Managing Generational & Cultural Diversity
      • Understanding millennials and generation Z has become one of the priorities of business leaders. In addition, increasing level of globalisation, particularly within the global hospitality industry workforce, raises issues on how to manage a culturally diverse workforce. Provides future hospitality leader with theories on cultural differences and strategies for managing cultural and generational diversity.
    • Interpersonal and Managerial Sustainability Development
      • Learn how to respond to hospitality industry needs for better business practices, considering population growth, climate change, quality of life, and industrial revolutions. Challenges current business practices and procedures on- and off site. Sustainability strategies from a variety of hospitality enterprises will be analysed. Assesses business ethics, personal responsibility, sustainable behaviour and individual moral governance.
    • Strategies for Leadership
      • To become an effective manager, one who plans, organises, checks for results, and takes action for continuous improvement, it is important to think consciously about the leadership style that makes high performance happen in a team. Outlines how good leaders display emotional intelligence and try to create a psychological safe environment for the team.
    • Resort, Restaurant & Spa Operations (Labs)
      • The campus’s unique learning outlets provide students with the opportunity for practical experience. Outlet managers give students relevant input and rich feedback. The Labs are where students blossom in a real-life environment, bring their strengths to the forefront, and practice leadership and a wide range of other skills, for which they will be noticed by future employers.
    • Business Design for Hotels, Resorts & Wellness
      • Many Master students plan to open their own business, and this capstone module enables them to create a comprehensive and detailed business plan. A successful start-up is one that survives within the market environment into which it is introduced. Teaches the rigorous fact finding and analysis processes which serve to evaluate if a business idea is viable or not.
    • Independant Integrated Business Project (4-6 months)
      • Provides a unique opportunity to gain work experience in the context of a recognised name brand, with positions available to SHMS students on a preferential basis. Students will work on an integrated business project by actively engaging with the organisation. Enables students to illustrate that they can analyse complex data from a variety of sources to produce recommendations for management.
  • Entry requirements
    • Successful completion of the Postgraduate Diploma from any Swiss Education Group school** (with internship) or a Bachelor degree in Hotel Management (or related discipline) with a minimum of four-months work experience
    • Recognised Bachelor degree in any discipline and minimum of three years work experience in a supervisory position in the Hospitality / Tourism industry
    • English language proficiency of TOEFL iBT 55 or IELTS 5.5 or equivalent. If you don't have the required language level, you can improve your language and study skills with our English Foundation Program. Please note that if you require a visa, Swiss authorities need to be provided with a valid TOEFL or IELTS score (not older than one year). 
    • Recommended minimum age of 21 years
  • Dates
    • 15 February 2021 - 18 June 2021
    • 6 September 2021 - 28 January 2022
    • 8 November 2021 - 8 April 2022

Online Pathway

 

  • Course Description
    • Online delivery (9 modules, each module takes 6 weeks, self-paced study)
      • Academic Foundation & Integrity (1 week, self-paced, no tutor interaction)
        • Focuses on the preparation of the online learning journey of our students, considering key success factors for self-directed learning. Students will get familiar with the study modus as well as the necessary rigor of academic studies. By interacting and engaging with selected topics around contemporary hospitality, students will develop academic writing and referencing skills, as well as engage and practice critical thinking, essential to level 7 studies.
      • Resort Management
        • The so-called “giants” in the hospitality industry are trailblazers, operating within a multi-business unit eco-system. What does it take to streamline the logistics of lodging, food and beverage, entertainment, retail, and transportation into a seamless experience for customers of every age and provenance? Provides answers and prepares students to become valuable assets for the business model of tomorrow.
      • Financial Decision Making
        • Students are presented with real life options a manager faces when operating a hotel, and through a management simulation, the process of decision-making is practiced and analysed using simulation software. Outlines link between decision taking and the effect on the three main financial statements: profit and loss; cash flow statement; and balance sheet.
      • AI & Technology Driven Innovation
        • Critically identify innovative key drivers of customer experience with the help of AI, augmented reality, and other technologies, to stay ahead of ever emerging disruptive business models and microservices. Digital transformation of our environment and customer expectations within the hospitality sphere are continually shifting, making it key to adopt and integrate technologies to enhance the customer journey through innovative value propositions.
      • Digital Sales and Marketing Strategy
        • Explores how marketing has evolved within the digital age, and its strategic role within global competitive business environments. Understand what it means to formulate value propositions, create promotions, and advertise through channels that reach intended target market. Builds knowledge of how to operate websites and social media to gain insights into customers’ needs, plus generate revenue, save costs, and energise customers.
      • Consumer Intelligence & Value Creation
        • What do consumers want and how much are they willing to pay? Who is buying and how do we position our brand? Outlines the scientific methods that enable finding the correct answers for organisations. Classic business theory models are utilised, and students will explore the relationship between value creation and brand positioning to attract the correct target audience.
      • Global Hospitality Trends
        • A direct link exists between the forces driving change – the trends – and the organisational strategy. Outlines forecasting methods that allow a business to capture market share and gain a competitive advantage. Critical thinking is applied to adjust the organisational strategy to the forces, formulate action plans, and capitalise on emerging trends in the restaurant, and food and beverage market.
      • Managing Generational & Cultural Diversity
        • Understanding millennials and generation Z has become one of the priorities of business leaders. In addition, increasing level of globalisation, particularly within the global hospitality industry workforce, raises issues on how to manage a culturally diverse workforce. Provides future hospitality leader with theories on cultural differences and strategies for managing cultural and generational diversity.
      • Interpersonal and Managerial Sustainability Development
        • Learn how to respond to hospitality industry needs for better business practices, considering population growth, climate change, quality of life, and industrial revolutions. Challenges current business practices and procedures on- and off site. Sustainability strategies from a variety of hospitality enterprises will be analysed. Assesses business ethics, personal responsibility, sustainable behaviour and individual moral governance.
      • Strategies for Leadership
        • To become an effective manager, one who plans, organises, checks for results, and takes action for continuous improvement, it is important to think consciously about the leadership style that makes high performance happen in a team. Outlines how good leaders display emotional intelligence and try to create a psychological safe environment for the team.
    • Onsite delivery (3 weeks)
      • Resort, Restaurant & Spa Operations (concept labs)
        • The campus’s unique learning outlets provide students with the opportunity for practical experience. Outlet managers give students relevant input and rich feedback. The concept labs are where students blossom in a real-life environment, bring their strengths to the forefront, and practice leadership and a wide range of other skills, for which they will be noticed by future employers.
      • Business Design for Hotels, Resorts & Wellness
        • Many Master students plan to open their own business, and this capstone module enables them to create a comprehensive and detailed business plan. A successful start-up is one that survives within the market environment into which it is introduced. Teaches the rigorous fact finding and analysis processes which serve to evaluate if a business idea is viable or not.
      • Wine, Beer, Cheese & Chocolate Workshop + Excursion
    • Independant Integrated Business Project (4-6 months)
      • Provides a unique opportunity to gain work experience in the context of a recognised name brand, with positions available to SHMS students on a preferential basis. Students will work on an integrated business project by actively engaging with the organisation. Enables students to illustrate that they can analyse complex data from a variety of sources to produce recommendations for management.
  • Entry requirements
    • Successful completion of the Postgraduate Diploma from any Swiss Education Group school** (with internship) or a Bachelor degree in Hotel Management (or related discipline) with a minimum of four-months work experience
    • Recognised Bachelor degree in any discipline and minimum of three years work experience in a supervisory position in the Hospitality / Tourism industry
    • English language proficiency of TOEFL iBT 55 or IELTS 5.5 or equivalent. If you don't have the required language level, you can improve your language and study skills with our English Foundation Program. Please note that if you require a visa, Swiss authorities need to be provided with a valid TOEFL or IELTS score (not older than one year)
    • Recommended minimum age of 21 years
  • Dates
    • Academic Foundation & Integrity (1 week): possible to start on any Wednesday starting February 3, 2021

    • 3 February 2021 - Tues 16 March 2021
      • Managing Generational & Cultural Diversity
      • Interpersonal & Managerial Sustainability Development
      • Financial Decision Making
    • 17 March 2021 – 27 April 2021
      • Resort Management
      • Consumer Intelligence & Value Creation
      • Global Hospitality Trends
    • 5 April 2021 - 23 April 2021
      • Resort, Restaurant & Spa Operation (Labs)
      • Business Design for Hotels, Resorts & Wellness
    • 28 April 2021 - 8 June 2021
      • AI and Technology Driven Innovation
      • Strategies for Leadership
      • Digital Sales & Marketing
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