With a doctorate in architecture and a wealth of international experience teaching students the value and importance of good design, Dr. Ines Klemm has joined Swiss Hotel Management School where she will teach as part of the one-of-a-kind hospitality and design specialization.
Ines, who has more than 15 years of teaching experience in hospitality management and architecture and design, is delighted to be joining Swiss Hotel Management School, and is excited to share her knowledge with students who have selected the hospitality and design specialization.
“For me, it made perfect sense to take up this role at Swiss Hotel Management School – this world-class institute has always understood the importance of design in hospitality, and has a flexible, innovative and scientific approach to education. I feel that I really can make a difference because of these factors,” says Ines, who is also the founder of Latrace with its unique studio in Lucerne and the Archiveda® Institute at Swiss Hotel Management School.
Swiss Hotel Management School is the only hospitality school in the world to offer this unique specialization to students during the third year of their Bachelor of Arts program, as well as to students enrolled in the Master of Science program.
“A hotel is unusual in that, as a building, it needs to function as both a home and a business at the same time. This poses a unique challenge for designers, who often find it difficult to create two spaces in one location,” says Ines.
A hotel is unusual in that, as a building, it needs to function as both a home and a business at the same time. This poses a unique challenge for designers, who often find it difficult to create two spaces in one location.
The hospitality and design specialization highlights how the practical elements of architectural design and – as Ines puts it – the more ‘diva’ side of design need to work hand-in-hand to drive innovation.
Through the program, students are given the skills needed to interpret and communicate the link between the architecture of a hotel, the design elements, and the needs of the hospitality industry.
Dr. Ines Klemm has more than 15 years of teaching experience in hospitality management at Glion Institute, Ecole Hôtelière de Lausanne, Institut Paul Bocuse, and Les Roches Hotel School, as well as in architecture and design at State Academy of Fine Arts Stuttgart and University of Edinburgh respectively
The program also maintains an invaluable partnership with the London-based design agency Matter of Form, whereby students will enjoy expert guest lectures and benefit from the firm’s endorsement of the course’s design specialization. It’s yet another example of the school’s special relationship with the industry.
Speaking of which, Ines says that in the hospitality industry, luxury has reached its peak, and the focus needs to switch to wellbeing.
We need to prepare our students to be ambassadors who both can understand and communicate the important links between the technical elements of architecture and design and the concept of hospitality and wellbeing
“This means that the industry now needs to implement new elements around design and wellbeing. Through this program, we need to prepare our students to be ambassadors who can both understand and communicate the important links between the technical elements of architecture and design and the concept of hospitality and wellbeing,” observes Ines, who focused on this important topic in her PhD thesis, Colour energy and wellbeing: the lessons of the Orient.
Ines says hospitality and design is a good option for students and future hospitality industry leaders who have an appreciation of design, both technically and aesthetically, along with an understanding of human behavior, and who are interested in the connection between the two.
“The idea is that our graduates will speak the same ‘language’ as the architect and will be able to provide both a technical and visual brief on design needs,” says Ines, who has been awarded different scholarships for her academic achievements and recognitions for her design work.
“Our students need to be innovators, cultural ambassadors, and interpreters with a clear overview and understanding of all the facets that make up a functional and welcoming hospitality establishment.”
Graduates will leave the school with a core understanding and appreciation of the “science in art and the art in science” which is so relevant in the hospitality industry as it innovates and transforms. “I'm completely convinced that with this unique skillset, our Swiss Hotel Management School graduates face a bright future ahead,” says Ines.