COVID-19: Latest news and what we are doing to keep our campuses safe. CLICK HERE

AcademicsA Spotlight On... Contemporary Trends

Hospitality is an ever-evolving sector, with new trends emerging and new demands being placed on the industry. Discover how our module in Contemporary Trends is helping our students to reimagine business in light of today’s global issues. 

Localization has long been challenged by globalization. People on opposite sides of the world can connect around the issues and interests they care about most. Businesses can draw clients and revenue from across the globe. 

Increased globalization has given way to new opportunities, choices, and industries, but it’s also revealed our interconnectedness and our need for all industries to work together to find solutions to problems affecting our world today.

In the Contemporary Trends module of our Bachelor of Arts in International Hospitality and Events Management program taught by Dr. David Milson, students grow in their understanding of emerging global trends through studying today’s most relevant research on issues such as our broken food cycle, a growing (and aging) global population, and the evolution of education to engage a new workforce. 

Here’s a sneak peek at what students gain from this module:


1. Learn to think on a global level

Students in this module learn to think on a larger scale in order to consider the interconnectivity of today’s globalized world. This helps students understand how they can add value to and have an impact on the world’s most pressing issues.


2. Develop a deeper understanding of global issues 

This module explores the fluid nature of the service sector and challenges students to think differently about the traditional rules of business as they relate to today’s major trends. 

Students are challenged to consider issues as they relate to the hospitality industry, including: food chain issues and the rise of obesity, sustainable energy, decreasing fertility rates, LGBTQ+ rights and gender equality. Students must think creatively about educational solutions in a globalized world and propose alternatives to the emerging problem of choice overload in an increasingly online culture. 


3. Become equipped to make informed decisions and uncover new solutions  

With greater awareness of today’s issues, students become better equipped to make informed decisions regarding how these problems can be addressed within the hospitality industry. 

For example, when studying the topic of choice overload, students study Professor Sheena Iyengar’s 2010 book “The Art of Choosing” in which she suggests several ways to reduce choice complexity. Understanding these techniques helps students to make better choices themselves as well as give customers a better choosing experience.  




This is a course that will give you a chance to explore the unknown part of our world. From the energy we use on this planet to our broken education system, everyone will take away something new from this class



Annie, Chung Chau Leung, bachelor’s student 



Learn more about the Bachelor of Arts program

Swiss Hotel Management School’s Bachelor of Arts modules follow a three-pillar strategy, focusing on global trends, business strategy, and operational leadership. Students can choose to specialize in one of three pathways: International Hospitality Management, International Hospitality and Events Management, or International Hospitality and Design Management.  

Learn how to run a hospitality business from the ground up, covering everything from operations to key management tools, and business strategy and planning. 

Gain the practical knowledge you need for a high-level career in the hospitality industry and fine-tune your skills in your final semesters with academic specializations.

This three-year program is awarded with a bachelor’s degree from the University of Derby, UK.


Learn more about our Bachelor of Arts program or download our free brochure for more information on our campuses, course details, fees, eligibility, and application process. 


Claire Jollain, Assistant Dean

Meet the Lecturer, Dr. David Milson

David Milson is a long-time lecturer at SHMS from the United Kingdom. His class covers today's trends in the hospitality and business industry. With a background in archaeology, David founded 3DWM Design, which provided photo-realistic imagery for the architectural, development, and marketing sectors. For six years, David was also editor of the annual, peer-reviewed academic journal Strata-Bulletin of the Anglo-Israel Archaeological Society, which specializes in the study of the archaeology of Israel. 

${countComments} Comments