The 4th edition of the Freddie for a Day festival welcomed over 7,500 visitors in Montreux on May 27th-28th. Thanks to the efforts of Swiss Education Group and two of its member schools, Hotel Institute Montreux and Swiss Hotel Management School, 25,000CHF will be donated to the Mercury Phoenix Trust supporting the fight against AIDS around the world.
This colourful and youth-friendly event was inspired by the global initiative "Freddie For A Day" launched in 2010 by the Mercury Phoenix Trust Foundation in memory of Freddie Mercury. The festive atmosphere hosted concerts, DJs, dance performances, a flash mob and of course culinary specialties from around the world, prepared and served by the hospitality students themselves.
We would like to thank all those who make this event a success year after year, notably the municipality of Montreux and the Mercury Phoenix Trust. Thanks to their loyal support, we are proud to be able to make a significant contribution towards a worthy cause.
Florent Rondez, CEO of Swiss Education Group