Bachelor in Hospitality Management

The strategic development of service sector organizations has been marked by recognition that superior service quality contributes significantly to competitive advantage. Further, globalization, increasing competitive pressures and changing customer demands have led to the realization that successful service organizations need to be flexible and responsive to change. This module provides a forum for the exploration of recent developments in management theory and practice, relating these to the strategic and operational perspectives of service sector encounters. Companies need to identify and examine future developments within the service sector and develop scenarios for facilitating and managing change. Assessment: Report 100%

The hospitality product is complex and includes a high service component.  A competent Hospitality Manager will need to develop a holistic view of how the organization can create value for the customer using both tangible and intangible facets of the organization's offering.  This module will examine the parameters of operations within a hospitality context, which have been managed in order to position the hospitality organization.  It will examine in depth some of the more challenging management issues.  Assessment:  Poster 20%, Report 80%

This module seeks to combine the skills and knowledge gained in Food and Beverage 1, with the theories of consumption, customer and culinary arts.  It also attempts to provide a platform for future prospects within food and beverage operations.  The growth of both corporate and independent outlets over the past decades has led to changes in consumer demand, expectations and a plethora of new product development.  The central theme for this module is therefore, 'how is the industry reflecting these changes in research, development and training, or is it stuck rigidly in the traditions of the past?' Assessment: Essay 100%

The rationale underpinning this module is that strategically led businesses in the current world economy need to understand consumers' motives, perceptions and decision making processes in order to creatively design and develop products that will be successful in the market place. Although the consumption process is covered in brief in previous modules, there is a need for advanced level analysis of consumer behavior to enable the graduate to gain a rounded appreciation of the critical issues governing consumption and the decision making process. Assessment:  Report 100%

Your final year as an undergraduate will see many elements that you have already studied coming together as you prepare to leave University to enter a career or profession of your choice. In the present labour market is absolutely essential that you are able to present your skills and knowledge in the best possible way to enhance your prospects of employment and making the first step on the career ladder.
This Professional Development – Contemporary Issues module is all about the person who will most influence your future career and progression – YOU. It is an individually centred module that will need the maximum degree of participation from you in an interactive fashion.
As a final year undergraduate you will face many challenges before you leave University of both a personal and academic basis – 80 per cent of your final degree classification will be gained in the last year of your academic studies while at the same time you will be preparing to enter the challenging and competitive world of work .You will need to face these challenges in a controlled and planned fashion to succeed on both the academic and professional fronts.   Assessment: Presentation 50%, Essay 50%

With the increasing level of globalization of service, one of the main areas facing the service sector has been how to manage culturally diverse workforce. Managing a multicultural workforce, either within a business unit or within a global corporation, can be a demanding task of managers. This module attempts to provide the student with an opportunity not only to understand cultural difference and how this impacts upon the service sectors, but also to critique relevant theories with applications into practice and to formulate an appropriate strategy to manage cultural diversity. Assessment: Presentation 50%; Report 50%

The independent study offers students the opportunity to develop their analytical and critical skills in an extended analysis of a business topic, selected by the student and supervised by a member of the teaching team. Assessment: Dissertation 100%