Bachelor in Events Management

The rationale underpinning this module is that strategically led businesses in the current world economy need to understand consumers' motives, perceptions and decision making processes in order to creatively design and develop products that will be successful in the market place. Although the consumption process is covered in brief in previous modules, there is a need for advanced level analysis of consumer behaviour to enable the graduate to gain a rounded appreciation of the critical issues governing consumption and the decision making process. Assessment:  100% report

Your final year as an undergraduate will see many elements that you have already studied coming together as you prepare to leave University to enter a career or profession of your choice. In the present labour market is absolutely essential that you are able to present your skills and knowledge in the best possible way to enhance your prospects of employment and making the first step on the career ladder.
This Professional Development – Contemporary Issues module is all about the person who will most influence your future career and progression – YOU. It is an individually centred module that will need the maximum degree of participation from you in an interactive fashion.
As a final year undergraduate you will face many challenges before you leave University of both a personal and academic basis – 80 per cent of your final degree classification will be gained in the last year of your academic studies while at the same time you will be preparing to enter the challenging and competitive world of work .You will need to face these challenges in a controlled and planned fashion to succeed on both the academic and professional fronts. 
Assessment: Presentation 50%, Essay 50%

In today's increasingly competitive marketing environment there has been a shift from traditional marketing techniques towards a more aggressive style of marketing. This trend is all too evident in the events industry as local, regional and national organizations recognize the multitude of benefits derived from the hosting of events, festivals and conferences. There is a need to look beyond the traditional approach to marketing and to instead identify a strategic alternative approach necessary for the events industry today. The need for a range of marketing techniques is paramount to the successful marketing of an event; this module aims to build on Level 5 knowledge of public relations, relationship marketing, guerrilla marketing and electronic marketing for the events industry. Assessment: Presentation 50%; Essay 50%

The exponential growth in number, scale and magnitude of events world-wide led to the development of events industry planning process based upon a process that was rooted in classical strategic management theory. These traditional developmental models are now being challenged and are leading to a paradigm shift in strategic thinking and, in the case of events management, are only now being written. There are fundamental differences within this market with, for example, success and/or failure often being based upon the part played by the media. This influence appears as a major external and internal environmental factor that reaches over the arches of any global strategy. This module will provide the tools to enable a critical appraisal of the complex issues surrounding the planning, coordinating and management of events within the global environment, which has the critical influence of access to information through 24-hour media networks. In essence events at this scale are media driven so strategies must also be media driven. Through global awareness national events become international events, so the glocalization becomes globalization. Assessment:  Briefing Paper 100%

This module provides a comprehensive analysis of this essential criterion of any successful modern economy and the grounding of the theoretical perspectives into the realities that face entrepreneurs in their day-to-day decision making. Entrepreneurship, by definition, appears to be based upon the nature of an individual’s personality, this module examine the skills and processes involved in developing a successful business from the entrepreneurial vision of that individual. The module further examines the growth of the role of the entrepreneur within an industry that requires much individual flair and enterprise.
Assessment: 50% Presentation, 50% Report

The ability of event organisers to forecast, anticipate and study the nature of market demand will likely determine the ultimate success of the event. Techniques to sample the population, identify and profile market segments and measure customer intention and motivation are essential currencies to support sponsorship, carrying capacity constraints, queuing, inventory control, marketing and logistics. Current trends in festivals, sports and corporate events in terms of location, choice of venue, themes and distribution channels will be investigated. Finally, through linear programming and optimization goal programming, the students will be able to identify, understand and provide applied consultancy services to improve different aspects of the events delivery.
Assessment: Report 100%

The independent study offers students the opportunity to develop their analytical and critical skills in an extended analysis of a business topic, selected by the student and supervised by a member of the teaching team. Assessment: Dissertation 100%