Fajar Rohita
General Manager for HORECA/MIC for Central and East Java, Coca-Cola Amatil, Jakarta, Indonesia,
Graduated 1995
"I was inspired to join the hospitality industry by my grandfather who, when I was a small boy, was working for the head of the State Presidential Palace of Indonesia. Watching him work introduced me to the skills needed to be the General Manager of a large hotel. He managed his team to serve not only the Indonesian President and his family, but also any visiting dignitaries or heads of state and along the way inspired me to enter the hospitality profession.I finished my Diploma in Food and Beverage Management at SHMS in 1995 and worked in the hospitality industry moving from Food and Beverage to Human Resource roles. In 1997 I had the opportunity to join Coca-Cola Amatil in a Human Resources role and with them pursued my career to work my way up to my current role.
Even though I am no longer directly working in the hospitality industry, the skills that I learned at SHMS, particularly in Food and Beverage Management still help me today. I can share my knowledge and experience with my outlets and help them to improve their business so that ultimately they will sell more of my products!
I would have no hesitation in advising students to follow an education in hospitality. It is a proven fact that students who graduate from hospitality schools can not only work in hotels, restaurants or the catering industry, but also for multinational companies. If you take the professional hospitality skills of service, quality and consistency, you will be welcomed in all industries."



































